GoTo's IT Priorities Report

See how small and mid-sized businesses are adapting and growing.

We asked 1,000+ SMB decision makers what’s top of mind right now. Here’s what we learned.

  • 83%

    are focused on consolidating vendors

  • 92%

    aim to reduce the burden on IT

  • 50%

    are supporting hybrid work

A closer look

See what SMBs of different sizes are prioritizing right now.

For small businesses, productivity and customer experience are top of mind

Customer experience is a priority for many businesses with 1–50 employees right now – with 47% increasing their spending on customer experience tech. A majority (87%) are also supporting in-office and hybrid work models to boost productivity. 
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Step inside the mind of SMB buyers

Get our infographic on the latest in IT buying and:

  • Dive deep into the trends
  • See how your peers are spending
  • Take your business to new heights

Discover more IT trends

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