GoTo's IT Priorities and Trends Report

See how small and mid-sized businesses are adapting and growing.

We asked 1,000+ SMB decision makers what’s top of mind right now. Here’s what we learned.

are focused on consolidating vendors
aim to reduce the burden on IT
are supporting hybrid work

A closer look

See what SMBs of different sizes are prioritizing right now.

1–50 Employees

50–250 Employees

250–1000 Employees

1–50 Employees

For small businesses, productivity and customer experience are top of mind

Customer experience is a priority for many businesses with 1–50 employees right now – with 47% increasing their spending on customer experience tech. A majority (87%) are also supporting in-office and hybrid work models to boost productivity.

Two coworkers in a small business smiling while taking notes

50–250 Employees

Reducing IT workload is paramount

For companies with 50 to 250 employees, reducing IT workload and increasing efficiency are top priorities. Managing hybrid work environments means finding ways to work more efficiently and save on IT spend.

Man frowning working on his laptop late at night

250–1000 Employees

For medium-sized businesses, it’s time consolidate tools

Over 70% of businesses with 250 to 1,000 employees are already on the path to consolidating their communications tools. Main drivers behind consolidating IT include the need to increase employee productivity, and making IT easier to manage.

Two people high fiving in front of their laptop

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GoTo's IT Priorities Report

We asked 1,000+ SMB decision makers what’s top of mind right now. Here’s what we learned.

are focused on consolidating vendors

aim to reduce the burden on IT

are supporting hybrid work

A closer look

1–50 Employees

50–250 Employees

250–1000 Employees

1–50 Employees

For small businesses, productivity and customer experience are top of mind

50–250 Employees

Reducing IT workload is paramount

250–1000 Employees

For medium-sized businesses, it’s time consolidate tools

Learn more about navigating IT priorities

Switch or Stay?

5 IT trends for 2023

Making tech payoff

Step inside the mind of SMB buyers

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