How to choose your webinar topic
Discover how to combine Goto Webinar with a great webinar topic to provide value to your audience.
What can the right webinar topic do for you?
A well-prepared webinar program should answer a question, meet a need, or clarify an area where there is confusion. Do it right, and you could help your business:
Reach more prospectsThe right message presented as a webinar could help you generate more qualified leads in your target market than any other channel.
Build brand awarenessShowcase your products and business through online events where you can easily engage your audience and drum up interest.
Lower meeting expensesEven if you are hundreds of miles away from your team, a webinar can effectively train and educate in real time, no travel required.
Engage audiences in HDEven the best message can get muddled if the video quality is poor.
Multiply reach with reusable contentRecord your webinar and use it afterward as a gated asset to drive additional leads.
Streamline marketing processesThe right webinar software should intergrate with your CRM , simplifying lead generation and event creation.
Getting started with a webinar topic
If you already know your target audience, choose a webinar topic that will impart authoritative information on pain points, needs, or skills that would be of value to that group. These five tips can help you choose the top webinar topics that will inform and engage your audience.
Streamline the teaching of internal processes
Using webinars for training is a popular tactic, as they can save a company with remote workers not only on travel costs, but also travel time and lost productivity.
To create a more effective webinar for internal use, start by identifying pain points that come up and are affecting productivity. This might include:
- A list of the most common questions and challenges faced by your employees
- Details of the employee onboarding process
- Inconsistencies in the vendor onboarding process
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With customizable modes, interactive features, insightful analytics, powerful integrations, and flexible pricing, our intuitive webinar platform has everything you need to host virtual events of all sizes.
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Get answers to all of your webinar questions
To record a webinar with GoTo Webinar, simply hit the Start Recording button on your organizer control panel. If you want, you can also customize your recording settings beforehand by selecting View and then Recording. This will open up your recording pane where you can . click Settings and adjust your audio and video options. Be sure to save your settings! Step by Step detail can be found here.
In order to hold an effective webinar, you’ll want the following equipment:
- A device that can connect to the internet. A laptop, desktop or tablet will work.
- Audio input (a headset is best, but your device’s built-in microphone will also work)
- Webcam (if you’d like to do a video broadcast)