How to choose your webinar topic

Discover how to combine Goto Webinar with a great webinar topic to provide value to your audience.

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What can the right webinar topic do for you?

A well-prepared webinar program should answer a question, meet a need, or clarify an area where there is confusion. Do it right, and you could help your business:

Reach more prospects

The right message presented as a webinar could help you generate more qualified leads in your target market than any other channel.

Build brand awareness

Showcase your products and business through online events where you can easily engage your audience and drum up interest.

Lower meeting expenses

Even if you are hundreds of miles away from your team, a webinar can effectively train and educate in real time, no travel required.

Engage audiences in HD

Even the best message can get muddled if the video quality is poor.

Multiply reach with reusable content

Record your webinar and use it afterward as a gated asset to drive additional leads.

Streamline marketing processes

The right webinar software should integrate with your CRM , simplifying lead generation and event creation.

Getting started with a webinar topic

If you already know your target audience, choose a webinar topic that will impart authoritative information on pain points, needs, or skills that would be of value to that group. These five tips can help you choose the top webinar topics that will inform and engage your audience.

Streamline the teaching of internal processes

Using webinars for training is a popular tactic, as they can save a company with remote workers not only on travel costs, but also travel time and lost productivity.

To create a more effective webinar for internal use, start by identifying pain points that come up and are affecting productivity. This might include:

A list of the most common questions and challenges faced by your employees
Details of the employee onboarding process
Inconsistencies in the vendor onboarding process

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Your all-in-one virtual event platform

With customizable modes, interactive features, insightful analytics, powerful integrations, and flexible pricing, our intuitive webinar platform has everything you need to host virtual events of all sizes.

Safety

Simplicity

Scale

Seamlessness