5 Ways Digital Transformation Impacts Business Communications


For the past few years, digital transformation has been the business holy grail. According to IDC Futurescape: “By the end of 2017, two-thirds of the CEOs of Global 2000 companies will have digital transformation at the center of their corporate strategy.”

With that said, the race towards digital transformation has also prompted the evolution of how workers communicate. To better understand this shift, here are five ways digital transformation is changing the ways businesses communicate today.

#1. Real-time communication

Communication once required physical, face-to-face meetings. This was the only way that businesses could ensure accurate and efficient communication among different stakeholders. Today, with the introduction of instant messaging apps and Hosted VoIP technology, communication has become faster, easier and more reliable.

#2. Analytics

Modern technology is allowing businesses to make better and more informed decisions about their business based on actual data. For example, Hosted VoIP platforms provide phone metrics to help businesses make better decisions. From phone analytics, a business can identify peak business hours and adjust their manpower to support the influx of calls. This helps companies to make decisions about their business communication strategies in more meaningful, strategic ways.

#3. Personalization

Technology’s ability to easily create a more customized customer experience makes a huge impact on businesses today. According to studies, 85% of users are actually more likely to purchase a product if the message was specifically tailored and personalized for them.

Meet customer expectations by addressing clients by their name or sending out emails addressed specifically to its recipient can now be automated. In addition, being able to instantly pull up customer data and address customers by their first name when talking to them on the phone can make a big difference.

#4. Transparency

When information readily available via a simple Google search and a few clicks, customers put a greater demand on transparency. They want to know everything they can about a product or service. On the company’s end, providing customers with easy access to important information about what they are offering establishes a sense of credibility—that will ultimately translate to better customer relationships.

#5. Mobility

Digital technology (e.g., smartphones, tablets, and laptops) has placed a lot of emphasis on an employee’s ability to work anywhere and at anytime. Coupled with robust productivity and communications software, you basically can transform any location into a fully-functional office that allows you to collaborate, coordinate, and get work done.

The bottom line, digital transformation is essentially rewriting the business communication models we know today. One of those important on-premise systems that businesses are digitizing are phone systems. If you’re interested in finding out more about what Hosted VoIP can do to help optimize your business communications, feel free to contact us at Jive today.

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