At GoTo, we believe small and midsize businesses deserve clear, reliable, and customer-first service — no matter how many seats you have. That’s why recent changes at Avaya caught our attention, and why we’re confident we offer a better path forward.
Starting in July 2025, Avaya has announced that only public cloud contact center customers with 200 seats or more will be served directly by Avaya. Customers with fewer than 200 seats? They’ll be handed off to an Avaya channel partner — if a partner is available.
Understandably, this announcement has created a lot of confusion and frustration, particularly for small and midsize businesses (SMBs) who are now unsure where they stand. At GoTo, we want you to know: you have another option — one that’s built specifically for businesses like yours.
The Real Impact of Avaya’s Shift
Customers and partners alike report slow updates, vague messaging, and a lot of uncertainty about what the future holds.
For businesses under 200 seats, this raises important concerns:
- Will you have access to the same level of support you’re used to?
- Will partners have the right expertise and resources to support your needs?
- What happens if no partner is available in your region?
These are not small questions — and at GoTo, we believe you shouldn’t have to worry about them at all.
How GoTo Connect Is Different — and Better
At GoTo, we don’t believe support should be conditional. Whether you’re a 20-seat startup or a fast-growing 200+ seat enterprise, you deserve direct, world-class service every step of the way. Here’s how GoTo Connect stands apart:
Purpose-Built for SMBs
We’re proud to serve small and midsize businesses. In fact, we designed GoTo Connect specifically with your needs in mind — combining enterprise-grade technology with the flexibility, affordability, and simplicity that growing businesses need.
No arbitrary seat minimums. No thresholds to cross to get great service.
Whether you’re starting with 10 seats or scaling to hundreds, you’ll have access to powerful communications and contact center capabilities that grow alongside your business.
Direct, Award-Winning Support — Always
With GoTo, you’ll never be bounced between third parties or left wondering who to call for help. Our award-winning support team is available 24/7, providing expert assistance whenever you need it — directly from us.
And if you’re currently using Avaya or another platform, we make switching simple. Our personalized migration support walks you through every step of the process, ensuring a smooth, hassle-free transition no matter your organization’s size.
A Unified, Reliable Platform You Can Trust
Our unified communications and contact center platform is modern, robust, and future-ready — with no sudden pivots, no product abandonments, and no surprises.
We continually invest in our platform’s evolution, ensuring you always have access to the latest features, highest security standards, and most reliable service.
Total Transparency
Transparency isn’t just a buzzword at GoTo — it’s how we do business.
We promise:
- No seat minimums to get premium service.
- No unpredictable policy changes that leave you scrambling.
- No hidden terms buried in fine print.
When you partner with GoTo, you get honest communication, clear policies, and consistent support. Always.
A Better Way Forward for Your Business
Avaya’s decision to shift its service model highlights an important truth: small and midsize businesses need technology partners who value them at every stage, not just when it’s convenient.
At GoTo, you are never an afterthought. You are at the center of everything we build, everything we support, and every decision we make.
If you’re looking for a stable, customer-first communications partner that will be there no matter your size — now and in the future — GoTo is ready to help.
Let’s talk about how we can support your growth, your goals, and your success — with no minimums and no compromises.
