SBAA helps a diverse array of clients with a variety of business and legal needs. But effectively meeting the varied and ever-changing needs of its members proved challenging. The organisation’s previous phone system lacked functionality; calls were answered by whoever was available at the time, meaning that members may not get answers as quickly as needed.

SBAA implemented GoTo Connect as its cloud phone system, with GoTo’s top-level support helping it quickly and easily streamline its call center. Now, the organisation can more effectively address members’ needs — and members have noticed, with many complimenting SBAA on its enhanced responsiveness.