From Friction to Efficiency: Findings from Our UCC Study


Large global businesses rely on a wide variety of unified communication and collaboration (UCC) technologies to get the job done every day. Things were certainly simpler back when the only ways to send messages were by telephone or printed memo. But we are long past the Mad Men days! Technologies like web conferencing, webinars, messaging and VoIP all promise to make business easier and more efficient. And there is no arguing that communication and collaboration technology has allowed for work flexibility and greater global reach than ever before. However, many businesses, especially larger ones, find that the combination of collaboration tools they're using can make everyday tasks increasingly difficult and inefficient. 

We recently surveyed over 140 customers in large enterprises and Fortune 500 companies to better understand common UCC use cases, preferences and tendencies. A common theme we uncovered had to do with the use of multiple collaboration vendors taking a toll on their business efficiency.

Two-thirds of those we surveyed use more than one vendor for their online meetings, audio conferencing, and training solutions. In fact, over a third of them use three or more vendors. While there are many great choices in the Unified Communications and Collaboration (UCC) market these days, managing multiple vendors frequently causes friction for large organizations.

Nearly half (48%) of the survey respondents shared they had difficulty using multiple vendors for web conferencing because it meant they had to learn multiple solution interfaces. Over a third (36%) cited switching between tools as a cause for disruption in their workflow. While training costs and workflow disruption may not always get measured against a company’s bottom line, they certainly inhibit productivity and consume hours that could be dedicated to hitting deadlines or professional development.

Even more striking was that over half (58%) of the respondents cited difficulty and confusion when attendees joined their meetings due to having multiple meeting options to choose from. The few minutes of meetings lost to late arrivals does add up, and the cost of a bad impression on a prospect or customer can mean the cost of lost business or worse, a tainted relationship. The internal impact is certainly amplified when this type of confusion occurs during a large company webinar or all-hands meeting. Choosing one primary UCC vendor is a simple and effective way to reduce software confusion and also offload unnecessary or redundant tools. 

The GoTo Suite stood out from the competition of UCC options in our survey and proved to be the preferred option to boost productivity and efficiency. Two-thirds of respondents claimed GoTo helped improve productivity in their businesses, and 71% of those using more than one UCC solution claimed GoTo improves remote worker engagement. Arguably the most important finding is that four out of five (82%) large enterprise customers consider GoTo is a great value for its price. Our industry research has shown that being cost conscious is a priority to business leaders, so providing an affordable and cost-effective UCC solution is absolutely critical. 

Backed by customer input and industry insights, it’s no wonder why GoTo's product suite is constantly winning peer and industry awards! Analysts like Aragon and Gartner consistently rank GoTo as a leader in the industry, as our product portfolio continues to innovate and grow globally.  

Learn more about how the GoTo Suite can reduce complexity and boost productivity in your organization!

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