Success Story: Manaaki Whenua – Landcare Research
MWLR scientists regularly attend in- person conferences to share information, collaborate, and spend time with like-minded peers. But then the pandemic hit and they realised different methods were needed. MWLR turned to GoTo Webinar as a marketing tool for its programs as well as a platform for valuable collaboration. So far, the organisation has enjoyed many benefits that the solution has provided, including reliability that has contributed to the success of its many webinars, an increase in over 200% more webinar attendees year-on-year, and an increase in attendee engagement of 24% year-on-year.
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