The way small and medium-sized businesses buy, adopt, and rely on AI tools looks very different than it did just a year ago. Explore the new data behind that shift with guest speaker Tony Olvet, Group Vice President of Buyer Insights, IDC. Tony has worked with clients across technology, financial institutions, and public sector organizations, giving him a broad perspective on the decisions businesses face.

Tony was joined by David Evans, Chief Product Strategist at GoTo. Together, they discussed what the findings mean for your business, from practical AI adoption to choosing tools that work better together.

See what new data reveals about how SMBs evaluate, buy, and use technology, including:

• What practical AI adoption means for your business
• Why integrations matter more than features when choosing new tools
• The growing role of resellers and sales teams in keeping SMBs running
• How buying behavior has shifted: direct, channel, cloud, and everything in between