Success Story: Giract

GIRACT’s clients turn to the company for industry and food ingredient expertise. But when it wanted to grow its customer base, it realized that reaching out to potential clients with phone calls was a time-consuming and ultimately unsuccessful strategy. With GoTo Webinar, GIRACT was able to connect with its hard-to-reach target audience.

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Founded in 1970 and based in Geneva, Switzerland, GIRACT is the leading transnational consultancy in food ingredient strategy, market and business development. Its unique and profound insights into the dynamics of the entire agro-food chain, from raw material supply to food-industry needs, are essential to any strategic thinking process including those of many of the world’s leading players.

GoTo has been useful for us in numerous ways — everything from using GoTo Meeting to conduct one-on-one client meetings to using GoTo Webinar to host large webinars and panel discussions. GoTo Webinar has played a big role in our ability to network and make our company more globally visible.

Janhavi Ram

Assistant Marketing Manager, Global at GIRACT

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