CDK

Overview

CDK Global is the automotive retail industry's leading software provider, trusted by nearly 15,000 dealer locations worldwide. CDK CRM is an AI-powered customer relationship management platform built specifically for automotive dealerships to centralize customer data, manage leads and opportunities, and connect the tools sales and service teams use every day.

Use GoTo Connect CX for Automotive with CDK CRM to keep your phone system and CRM in sync automatically. Contacts from CDK CRM are continuously imported into GoTo Connect, including customer communication preferences and vehicle data, so your call routing and contact records stay current without manual upkeep. Every inbound and outbound call is logged to the correct contact record with full detail, including call duration, direction, and participants. When a call comes in for a contact with no existing opportunity in CDK, GoTo Connect automatically creates one and assigns the lead source based on the GoTo phone number name, so no lead goes untracked and your data attribution is always accurate. SMS and chat interactions are batched daily and logged to the corresponding contact record as well. GoTo users are mapped to CDK CRM salesperson IDs by email address, ensuring every logged activity is attributed to the right rep.