The way we work is constantly changing. Even the language of work has evolved — have you heard the word telework recently? “Telecommuting” was first coined by a NASA engineer in 1972 to describe an alternative to the dreaded traffic during the daily work commute. And when the worldwide web entered the scene, technology was transforming our lives and remote work was becoming possible. Fast-forward to the start of the pandemic and remote work was not only possible but required.
It’s been a tech roller coaster of fax machines, email, instant messenger, mobile phones, and VoIP. The one thing all these tools have in common? Each has transformed the way we communicate and collaborate.
“With employees in the office, at home, or on the road, businesses need a simple and effective way to communicate.”
Now, unified communications (UC) has entered the conversation, streamlining cloud-based tools for businesses to stay connected, anywhere. At the center of UC is flexibility: flexibility for employees to collaborate face to face across the globe, for customers to get enhanced support, and for people to attend events virtually. UC opens the door to possibilities for how and where we get work done, especially when 3 in 4 office-based employees want to continue remote work.
3 Key Benefits of Unified Communications
1. Streamlined talk with phone, meeting, and messaging
With employees in the office, at home, or on the road, businesses need a simple and effective way to communicate. One simple desktop or mobile app keeps the conversation going, letting users call, chat, and host video meetings from one secure, reliable place. Users can collaborate in real time, easily switching from message to meeting as needed. And with hosted VoIP, calls can be routed to any internet-connected device with a customizable drag and drop interface and auto attendant.
2. Enhanced customer experience with a cloud-based contact center
For too long, contact center software was reserved for large enterprises with entrenched, on-premises hardware. But CCaaS, or Contact Center as a Service, has changed the game. Specialized cloud-based features, custom-built for SMBs, are enhancing outbound and inbound calling with automation and analytics. Now, teams can create better customer experiences, close more deals, and optimize operations with convenient tools at their fingertips, including callback queues, autodialing, and prerecorded messages.
3. Greater reach and engagement with webinars and virtual events
We will never forget the day in 2020 when we could no longer gather in -person. The pandemic catapulted us into a world of only online events, and the research shows they aren’t going away. With convenience and ROI, businesses are choosing webinars to reach more prospects and generate more leads — no travel required. From internal trainings and town halls to virtual trade shows, webinars have added benefits of on-demand content, attendee analytics, and increased engagement.
A “unified” solution provides one portal for IT admins, one platform for employees to learn, and one single provider that customers can trust. Instead of wrangling fragmented software across a distributed staff, businesses need UC that is simple, cost-effective, and just works. At GoTo, we make IT easy, anywhere.
So whether you’re telecommuting or investing in the future of flexible work, GoTo Connect is your all-in-one solution.