Wild Apricot is dedicated to equipping their audience with free educational content – in fact, it’s a pillar of their business model. As a provider of membership management software to clubs, associations and nonprofits, they’re hyper-focused on driving business growth through brand awareness and educating their existing customers on how to increase loyalty and retention.

But how do you make it work when your customer base is spread around the world? “With an international audience, it’s often challenging to engage with hundreds of people,” said Sonia Khosla, Marketing Programs Manager at Wild Apricot. What they needed was a way to introduce valuable content and schedule events that would be easily accessible for everyone, regardless of time zones.