GoTo is the Official Flexible Work Technology Partner for Small Business Association of Australia

Three young women working together in a modern small business office


GoTo’s unified portfolio makes essential connections with customers and employees easier and more affordable for small businesses

Sydney, Monday, 15 August 2022: GoTo, the all-in-one business communications and IT support and management platform, today announced a new partnership with Small Business Association of Australia (SBAA), as its official Flexible Work Technology Partner. While demand for a flexible work model is high, small businesses often struggle to find the right IT, communications, and support solutions for their business. By incorporating the right solutions, small businesses can ensure they aren’t sacrificing quality when saving costs, simplifying processes, and increasing productivity.

As a recognised global leader in flexible-work technology designed to support end users’ unified communications and collaboration (UCC) and IT management and support needs, GoTo has more than 1 billion people join meetings, classes, and webinars through its UCC products, such as GoTo Connect, and half a billion connections collaborate on the company’s remote access and support tools, including GoTo Resolve.

Commenting on the partnership, Anne Nalder, Founder and CEO of SBAA said: “We are delighted to partner with GoTo to provide state-of-the-art flexible work and communications solutions, supporting small business owners in Australia.”

“The pandemic started the hybrid work evolution, but the world is continuously evolving and changing – from geo-political turmoil, rising inflation, the great resignation to climate crisis, forcing organisations to adapt rapidly for business continuity and survival. Work is not going to return to what it was, and SBAA members will value the expertise and support from GoTo to navigate this challenging economic environment.”

Nalder adds that having the right technology solution is vital for the success of small business, resulting in more efficient time management and profits.

“With rising costs and increasing pressures, business and tech challenges are continuing to pile up. Small businesses are trying to do it all with limited resources, and they are doing their best to ensure communication and collaboration works flawlessly, otherwise they risk losing customers and employees.”

Lindsay Brown, Vice President and General Manager, Asia Pacific of GoTo said: “GoTo is thrilled to be the Official Flexible Work Technology Partner of the SBAA.”

“In recent years, small businesses in particular have struggled to support an evolving and flexible workforce, and the technology they select to maintain essential connections with their employees and customers is a critical decision. At GoTo, we make IT easy and that’s why we built a portfolio of tools specifically for growing businesses. With today’s workers expecting ease-of-use and employers wanting to maximise productivity, small businesses need simple, intuitive, affordable tools and technology that make it easier to manage the technology and get work done.”

Small Business Research Findings

Brown says that research conducted by Frost & Sullivan earlier this year, commissioned by GoTo, found the age of employee empowerment and the hybrid work model is here to stay.

“Employees want to do work on their own time, on their terms, and from where they work best, whether it’s on the couch, at a cafe, or even occasionally at the office. But you’ve got to do it right and it needs to be a mutually beneficial decision for the business and the individual employees.”

“For hybrid working to work well, businesses must be set up with the right tools to meet flexible work demands. Therefore, leadership must continue to devote time and energy into standing up efficient and effective IT teams to enable the right technology and support for their business’ dispersed workforce to run successfully from anywhere. Without the right people and tools in place, businesses can’t enable, nor can they secure their organisation to work productively from anywhere.”

The research found that 95% of businesses have consolidated or plan to consolidate the number of tools they have in their tech stack. Two years after quickly adopting tools that made remote work possible, businesses are now evaluating service duplications and ways in which they can consolidate and optimise for cost efficiencies within their tech stack. Organisations are starting to see the value of IT tools that help to simplify the challenges that IT management teams face.

Three-quarters of respondents said their IT workloads increased in the past year and more than nine-tenths wanted to reduce the burdens on their IT teams. Brown says these findings reveal that small businesses that are fortunate enough to have a dedicated IT team are seriously at risk of overworking their IT people while businesses with no IT people may fall behind more tech-capable competitors.

“Business leaders need to focus on creating a truly sustainable, resilient, and future-proof work-from-anywhere strategy utilising great technology that meets the needs of the business, the customers, employees, and IT teams.”

“At GoTo, we combine business communication and IT support in a single application and admin system. This is software built to help growing businesses optimise their tech stack to create efficiencies plus deliver cost savings, all while providing the simplest, most secure and most flexible experience for IT professionals and their end users.”  

About GoTo

GoTo’s flexible-work software — including GoTo Connect, GoTo Resolve, Rescue, Central, and more — is built for small and midsize business IT departments, but powerful enough for the enterprise. GoTo software is designed to support end-users’ unified communications & collaboration (UCC) and IT management & support needs, and nearly 800K customers contribute to the more than 1 billion people joining meetings, classes, and webinars through GoTo’s UCC products, and half a billion connections on the company’s remote access and support tools. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond.

About Small Business Association of Australia

The Small Business Association of Australia (SBAA) provides the support, advice, opportunity, and advocacy micro, small and medium sized enterprise (MSME) need to thrive in today’s economy. As well as being the voice of MSME’s, advocating for their rights and getting the important issues in front of federal and state governments, regulators and authorities, the Small Business Association of Australia also provides members with access to a range of quality programs, services, technology, education, and trade missions ensuring they have the best chance to succeed.