According to a survey by Demand Gen Report, 76% of B2B buyers have used webinars in the past 12 months to make a purchase decision. At GoToWebinar, we’ve also found the B2B professionals rank webinars among the top three content types that they find most engaging and most frequently consumed.
Thanks to their proven ability year after year to boost businesses’ marketing, sales, training, and customer engagement efforts, webinars have become a marketing must-have.
The challenge, though, is that webinars take a bit more time and effort to pull off than publishing a blog post or sending an email. That’s why we’ve analyzed more than 250,000 webinars to uncover insights and best practices that can help you get the most bang for your webinar buck.
We’ve put all of these learnings about what works and what doesn’t into our new Big Book of Webinar Stats.
Here’s a sample of what’s inside:
57% of webinar registrations come from email.
We discovered that the most effective channel to promote your webinar is email. In fact, webinar signups from emails beat the next most effective promotional channel—social media—by an almost four-to-one margin.
Webinar attendees will give nearly an hour of their time.
We found that the average audience viewing time for a webinar is 57 minutes. That is an astonishing number when you consider how little time the average professional will engage with your other marketing content. Even a captivating blog or social media post, for example, will likely hold your prospects and customers for just a few minutes.
More than half of signups happen during the week of the event.
We also discovered that 59% of attendees register in the week leading up to the event, and 17% of those register on the day of the webinar. This means you should make sure to schedule reminders and “last chance” promotional messages to your prospects right up until game day.
What else you’ll learn from our Big Book of Webinar Stats
Of course, when you review and analyze a quarter-million webinars, all sorts of interesting webinar strategies reveal themselves. So when you read our free book, you’ll also learn:
- What are the best days of the week to promote your webinar?
- What’s the best time of day to send your webinar promotions and why?
- What days should you schedule your webinar to attract the most registrants and attendees?
- What’s the most popular webinar length?
- What are the best strategies to increase audience engagement during your webinar?
Discover all of those best practices, and lots more like them: Download our free Big Book of Webinar Stats.