Success Story: Mitegro


Learn how Mitegro was able to quickly transition their in-person trade fair event to a valuable, digital experience using GoTo Webinar.

When the world's leading trade fair for light and building technology had to be cancelled at short notice due to COVID-19, MITEGRO began looking for an equally engaging alternative. MITEGRO had already successfully used GoTo's GoTo Webinar product for the organization of virtual training courses as part of its online academy for the wholesale trade, so the solution to digitize this event was an obvious one. Read how MITEGRO recreated their event content online, and offered valuable insights through a webinar series to an unlimited number of participants.
MITEGRO GmbH & Co. KG is a collaboration involving 12 medium-sized electrical wholesalers in Germany and Austria with over 30 branches and more than 200 sales outlets. Their goal is to support the members by organising regional and strategic cooperation.

“Crisis situations present both risks and opportunities. GoToWebinar offered us the perfect platform to host a virtual trade fair at short notice. We have been able to reach more than 5000 participants so far!" ”


-Ulf Thiele, Chief Digital Officer, MITEGRO GmbH & Co. KG

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