When the world's leading trade fair for light and building technology had to be cancelled at short notice due to COVID-19, MITEGRO began looking for an equally engaging alternative. MITEGRO had already successfully used GoTo's GoTo Webinar product for the organization of virtual training courses as part of its online academy for the wholesale trade, so the solution to digitize this event was an obvious one. Read how MITEGRO recreated their event content online, and offered valuable insights through a webinar series to an unlimited number of participants.