GoTo Connect for Automotive
GoTo Connect Garage
GoTo Garage is GoTo Connect's 8-part video series where subject matter experts and automotive leaders break down the AI, customer experience, and operational strategies reshaping how dealerships sell, service, and stay connected, tackling the communication challenges costing dealers revenue, customer trust, and competitive edge.
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Episode 1
The missed communication revenue problem
Communication challenges often go unnoticed until they're already impacting retention and revenue. In the first episode of GoTo Connect Garage, David Marcroft, Principal Auto Director at GoTo Connect, explores why answering the phone isn't the same as helping the customer and how visibility, accountability, and connected systems help dealerships reduce friction, strengthen relationships, and improve performance.
Episode 2
The Dealership Experience Starts Before You Walk Through The Door
Today's buyers have often researched the vehicle, compared dealerships, read reviews, and made much of their purchasing decision before they ever submit a form, send a text, or pick up the phone. In this episode of GoTo Connect Garage, David Marcroft, Principal Auto Director at GoTo Connect, explores why communication before the visit has become one of the biggest competitive advantages dealerships can create—and how every interaction shapes customer experience, retention, and long-term business performance.
