The Webinar Playbook


Delivering a webinar experience that is entertaining and informative

To learn how marketers are addressing new buyer preferences and helping the B2B community successfully reinvent their webinar strategies for modern buyers, GoTo Webinar and Demand Gen Report interviewed 10 top influencers with various levels of webinar-creating experience and expertise.

In the following pages, they offer strategic advice and new tactics for delivering webinar content that’s fresh, engaging and drives results.

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