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What are Collections?

Collections are a way to gather and share things you like, are knowledgeable about, or are passionate about. With a Collection, you can share and organize your favorite finds, and also provide the best information on the web when users are searching for your topic.


Why You Want to Make the Best Collection

Why You Want to Make the Best Collection

As can be seen, a search for London England provides many different results. In fact, there are 3 pages of options available. If you were looking for generic information on London, then one of the top 2 collections may be what you're looking for. Headlines and tags are used to find results for searches, making these fields important to fill in.

Which Would You Choose?

Which Would You Choose?

When you create a collection, you want users to look at them. Using our example from above, which would you choose? London? World Class Cities - London? On the search results page, a lot of information about a collection is provided to help users decide which they are more interested in. The headline, description, photo, collection item count and ranking all help in this decision.

Headline, headline, headline

Headline, headline, headline

No matter what media outlet you are using, headlines can make or break a user's experience. Specific, concise, interesting are the 3 most important words to remember. For tips on writing a great headline, visit our How to Write a Great Headline collection.

How to Write a Great Description

You've hooked a user with your headline. What's next? Draw the reader into your collection with an interesting and compelling description.

How to Write a Great Description

Tags - Why are They Important?

Tags provide a useful way to group related collections together and to quickly tell users what a collection is about. Tags also make it easier for users to find your content. Tags are similar to, but more specific than, categories.


Using Tags Well

Using Tags Well

You don't need a lot of tags, but you do need them. The image shows the tags from the Five Best Lines from Gone with the Wind collection. Users searching for these terms are likely to have this collection included in their search, even if it's not specifically what they're looking for ... or maybe it is ...

(Not so Optional) Optional Notes

(Not so Optional) Optional Notes

You've got a user into your collection, but is he or she going to stay and take in everything you've included? Give your collection the personal touch with the addition of an optional note. It can include further information on the topic, or something more personal, such as your experience or thoughts.

Improve Your Ranking

Improve Your Ranking

The small green circle on the left gives the ranking of your collection. The higher the number, the better it's ranked. Improve this number to show the quality of your collection over someone else.

Trend Up

Trend Up

Your goal is to share information, your information, the best information. Get liked, faved, followed. Become noteworthy. Trend up!

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