Wild Apricot is dedicated to equipping their audience with free educational content – in fact, it’s a pillar of their business model. As a provider of membership management software to clubs, associations and non-profits, they’re hyper-focused on growing their business through brand awareness and customer education.
But how do you make it work when your customers are spread around the world?
“With an international audience, it’s often challenging to engage with hundreds of people,” said Sonia Khosla, Marketing Programs Manager at Wild Apricot. What they needed was a way to introduce valuable content and schedule events that would be easily accessible to everyone – regardless of time zones.
Five years ago, they found what they were looking for. Since 2014, Wild Apricot has trusted GoToWebinar to host weekly product-related webinars, which they pre-record and offer to their customers on an on-demand basis that suits their schedule. To strengthen their thought leadership efforts, they also have subject-matter experts host live monthly webinars on topics designed to help their customers grow, engage, and manage their user base.
Of the many positive results Wild Apricot has seen with GoToWebinar, perhaps the most influential has been brand customization. A reality at last, Khosla is able to brand her webinars with the Wild Apricot logo, colors, images and product assets, such as handouts. And because the message is consistent, they stand out from the competition – running more than 100 webinars per year across five continents and reaching over 1,000 attendees.
When asked to describe the value she sees in GoToWebinar, Khosla didn’t hold back:
“GoToWebinar is the best software tool I’ve used so far! It is a dependable, quality tool that helps us effectively engage with our audience to highlight the educational content we provide.”
For the full story behind Wild Apricot‘s success with GoToWebinar, including Khosla’s favorite features, click the image below!
Do you ever feel like your organization isn’t getting the audience it deserves, even though you’re doing great work? Are you trying reach a larger audience, but not sure where to start? Register for Wild Apricot’s next webinar on Tuesday, October 29th, at 2pm EST! Nonprofit “fixer” Sean Kosofsky will share how to boost your email lists, find more volunteers and build power to achieve your mission.