MITEGRO GmbH & Co. KG is a collaboration involving 12 medium-sized electrical wholesalers in Germany and Austria with over 30 branches and more than 200 sales outlets. Their goal is to support the members by organizing regional and strategic cooperation.
After the world’s leading trade fair for light and building technology had to be provisionally cancelled due to the COVID-19 pandemic, MITEGRO began looking for an alternative. MITEGRO felt that manufacturers should still be able to present their new products, despite the cancellation of the trade fair, and that those who were interested in them should be able to learn in a way that was efficient and effective. The project team only had five days to find a solution.
Luckily, they had been successfully using GoToWebinar product for the organization of virtual training courses – and their comfort and trust in the platform made it the obvious solution. MITEGRO could leverage GoToWebinar to offer a webinar series through which manufacturers would be able to present their innovations to an unlimited number of participants live and exclusively. Another key advantage offered by GoToWebinar is the ability for speakers to easily share their screens and cameras with the audience and make documents available for download.
MITEGRO was not only able meet their goals for this leading trade fair, they exceeded them: “We ran 46 webinars in one week. We were able to reach thousands of participants. No webinar was empty,” said Project Manager Lisa Steingrube. To summarize, she added, “Even at a full capacity of 10 live webinars a day, we didn’t experience any problems.”
For the full story behind MITEGRO and how they successfully transitioned their in-person trade fair event to a valuable, digital experience using GoToWebinar, click the image below!
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