The College of American Pathologists (CAP), the leading organization of board-certified pathologists, serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide. For 70 years, the CAP has fostered excellence in laboratories and advanced the practice of pathology and laboratory science.
When the COVID-19 outbreak struck, CAP members who were residents in training were suddenly asked to work from home. This shift impeded their ability to take advantage of the regular training they received through lectures and work with faculty. CAP’s Senior Marketing Programs Manager, Teresa Burgin, worked with an internal committee to formalize a virtual lecture series to fill trainees’ need for training. As interest began to skyrocket for the series, Burgin knew they needed a platform that was scalable and reliable.
The committee turned to GoToWebinar to power the virtual lecture series. Registrations quickly grew from 1,800 on the first call, to 5,400 a month later, and now over 8,000, but CAP can rest easily knowing the solution can scale to accommodate large attendee numbers. In addition, attendees can use the solution anywhere in the world without issue, a critical feature for this global webinar series.
When asked about her experience with GoToWebinar, Burgin did’t hold back:
“Here’s an analogy that came to mind. My twins are hockey referees. When they started, one of their mentors said that good referees are at the center of the action without being the center of attention. I think GoToWebinar was exactly that. It was at the center of what we were doing, but it was easy so that it just fell to the back of our brains so that we could focus on the content and the experience without worrying about the technology.”
For the full story behind The College of American Pathologists and how GoToWebinar powered their global virtual lecture series to move medicine forward, click the image below!
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