4 Ways to Use Video Conferencing Besides Meetings - GotoMeeting


Video conferencing has been around for many years, offering ideal ways to host employee and team meetings across locations. But now that more professionals are working from home thanks to COVID-19, they’re using this digital communications platform for a wider range of activities.

These activities are geared toward connecting, engaging, teaching, and collaborating between companies and staff as well as with customers and prospects. Here are some fun things you can do with video conferencing beyond meetings:

1. Catch-Up Sessions

The months of social distancing we’ve experienced have only amplified a desire for connection your employees and customers likely miss. Look at this need as an opportunity to get closer with your audience and let team members know they’re an integral part of the company.

Another video conferencing use case that goes beyond traditional meetings is coffee chats or catch-up sessions. Establish a time to make yourself available to your workers and encourage them to join. You can do this with customers, too. Start a discussion, enjoy your drink of choice, and chat about what’s been happening. It’s an informal and no-obligation way to connect when needed.

2. Social Time

For team members, a video conferencing platform can serve as a way to enjoy some social time together outside of “work mode.” Since happy hours, lunches, and other physical get-togethers may not be as easy to do now depending on where you live, try creating virtual social events for your team. It could be a trivia night, cocktail mixer, or online dinner. Look for ways the team can interact to alleviate loneliness, maintain camaraderie, and find balance between work and life.

3. Webinars and Panels

Without the ability to host in-person conferences or seminars, many companies have struggled with how to continue interacting with their customers and prospects.  The solution? Transform physical events into virtual ones with webinars and panel discussions hosted on video conferencing platforms.

Many organizations have discovered their audiences enjoy participating in online events. People like to engage through commonly used webinar features, like chat, polls, and Q&A. There are also opportunities to share visuals that add another layer of engagement.

4. Education and Interviewing

Schools and universities had to shift quickly to a fully-remote environment to complete the school year. Fortunately, adopting video conferencing solutions enabled schools of all levels to push the classroom experience forward by offering online lectures and coursework.

This transition also demonstrated what’s possible in the realm of human resources for those in search of their next professional opportunity. Luckily, many organizations are taking control of the situation by shifting to a fully remote work environment, and that includes the integration of a 100% virtual interview and onboarding experience.

Expertise and Best Practices for Embracing Remote Work

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