Webinars are a great way to build buzz around your brand, train customers, host large-scale meetings, and in general, effectively engage an audience. But it starts with the technology. Nothing will kill your credibility or turn your audience away like poor audio or a clumsy experience.
To help make sure you find the right tool for your business, we’ve outlined how trusted review sites rate webinar software and what you should keep an eye out for when shopping for one. Plus we’ll show you why GoToWebinar is consistently ranked at the top ;).
What Criteria Determines the Best Webinar Software?
We’re all strapped for time and trying every solution on the market isn’t super realistic, so review sites help buyers make educated decisions. Sites like technologyadvice.com, capterra.com, growthmarketingpro.com, and G2Crowd have named GoToWebinar one of the best webinar software options on the market.
They evaluate based on criteria like:
1. Trusted and dependable quality
2. Number of users supported
3. Integrated marketing campaign capabilities
4. Robust set of conferencing tools
5. Ability to run pre-recorded webinars
Trusted and Dependable Quality
Business webinar software connects you with coworkers, customers, and prospects. In other words, there’s a lot at stake. Top-ranked solutions have a proven track record and a reputation for trustworthiness and dependability.
When looking for a webinar tool, innovation is also key. If you want a long-term solution, it should continually evolve and grow with the changing demands of your business and the market.
GoToWebinar first launched in 2006, and since then, we’ve led the market. We have more customers than any other solution, and those customers host millions of webinars every year on our platform. We’ve set the industry standard for conferencing software and our customers continue to give us high ratings — with special emphasis on the audio and video quality, ease of use, and consistency of service.
Number of Users/Participants Supported
The whole point of a webinar is to connect with large audiences around the world. An effective webinar tool must be able to support a large number of users without sacrificing quality. Look for a tool that provides high-quality screen and video sharing, and gives you the phone and computer audio options you need. And make sure audio is supported in the countries you need it.
GoToWebinar ranks highly in this category, with the ability to host up to 2,000 participants without a drop in audio or video quality. You can also add up to six presenters to be featured and share their webcam at a time.
Integrated Marketing Campaign Capabilities
There’s more to hosting a webinar than just the event itself – especially if your webinars serve to raise brand awareness and generate new leads. You’ve got to think about promotion, registration, follow-up, and conversion, not to mention how you’ll measure success.
Modern webinar software should provide support before, during, and after the event. Integration across various support and marketing tools is essential and plays heavily into platform rankings.
GoToWebinar incorporates a number of peripheral tools and support options, such as email/marketing automation, CRM integration, and custom branding.
We also give you the tools to continue driving value long after the live event is over. We offer customers their own branded video hub to easily share webinars and increase their marketing reach.
Robust Set of Engagement Tools
The best webinars involve the audience. And the best webinar software gives you the tools to do just that. “Best webinar software” lists look for easy-to-use conferencing tools that encourage your audience to participate in the experience.
GoToWebinar also ranks high when it comes to audience engagement capabilities. With poll and survey tools, Q&A functionality, and digital “handouts,” GoToWebinar focuses on creating a superior attendee experience. Real-time analytics also allow you to keep track of audience engagement during the webinar.
Ability to Run Pre-recorded Webinars
Lastly, software review sites consider whether a webinar platform allows for pre-recording of scheduled events. This gives presenters the option to record webinars in advance, but present them with interactive features as though they were live.
GoToWebinar’s Recorded Events allows for a scheduled release of a pre-recorded presentation, but also allows users to incorporate interactive features like polls and surveys. This kind of flexibility is something that helps set high-ranking platform options apart.
Try it For Yourself
There’s a lot riding on your choice of webinar software. If you’d like to see for yourself why software review sites are choosing GoToWebinar, sign up for a free GoToWebinar trial!