David Marcroft

David

Marcroft

Principal Auto Director

More From David

What California's CARS Act means for auto dealerships

October 14, 2026

By David Marcroft

People shaking hands in front of cars

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2026

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PRODUCTS IN PRACTICE

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INSIGHTS

Digital Dealer 2026: The Dealers Who Win Are Already Using AI Differently

September 23, 2026

By David Marcroft

Man showing two people what is on his computer

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2026

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PRODUCTS IN PRACTICE

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INSIGHTS

Tekion One Recap: 3 Key Takeaways Driving Automotive Performance

June 30, 2026

By David Marcroft

TAGS:

INSIGHTS